Overview

Numative is website analytics with change attribution. Alongside the usual traffic metrics it keeps a timeline of your site itself: when each page went live, what changed on it and when, which backlinks appeared, when Google shipped an update, and where referral spikes came from. Traffic movements show up next to their likely causes.

Two ways to get data in

Standalone tracker. A cookieless script, under 2 KB, that you add to your site. It counts pageviews and visitors without cookies or persistent identifiers and supports custom events, revenue, funnels, goals, paths and behavior flow.

<script defer src="https://app.numative.com/numative.js" data-site="YOUR_SITE_ID"></script>

GA4 wrapper. Connect a Google Analytics 4 property read-only and Numative builds the same dashboard from your existing data. No script changes on your site. Features that need event-level data (funnels, paths, behavior flow, goals, custom properties, imports) are available on tracker sites only; everything else, including change detection and the SEO tools, works in both modes.

Quickstart

1. Create an account and add your first site. Every new account starts a 14-day trial of the full product, no card required.

2. Install the snippet (or the WordPress plugin), or connect GA4 from the site's Settings tab. Data appears within minutes.

3. Optionally connect Search Console and add tracked keywords. Backlink scans, Core Web Vitals and change detection start automatically.

Browse the docs